Hirondo assembled a team of marketing experts to deliver high-value impact through strategic execution.
https://www.youtube.com/watch?v=E9y1HFcp61Q
Hirondo 𝑥 Driveco
1:30 duration
Supporting Driveco's fundraising campaign
Announce the Fundraising
Create a strong media impact to establish Driveco as a leader in France’s EV sector.
Transform the Marketing Function
Shift from a purely corporate communications focus to a full-fledged growth marketing function.
Enhance Brand and Website Experience
Redesign the website for a superior user experience and create a brand that resonates with EV drivers.
Improve data driven decisions
We created a high-level dashboard for the COMEX to help Driveco improve their strategic decision-making through data.
Hirondo team for Driveco
Strengthen Driveco's visibility
To strengthen Driveco’s visibility and establish credibility with investors and future B2B clients, Arnaud and Augustin took on the challenge of creating a new website in less than two weeks.
This site, launched within tight deadlines but strategically designed, allowed Driveco to benefit from a controlled and impactful online presence.
“The redesign of Driveco's showcase site was carried out very efficiently. Thanks to the new system, they edit the site content themselves and are more efficient.”
Arnaud CourtelDigital Lead
Converting key accounts more effectively
As part of its growth strategy, Yannig, part-time CMO, engaged Jean-Christophe Mauss to deploy a comprehensive ABM (Account-Based Marketing) strategy tailored to the market’s specific characteristics.
This approach enabled Driveco to significantly improve its commercial performance by targeting key segments more precisely and consistently.
“When I arrived there was a team of freelancers managing all of Driveco's marketing activities like ABM. This team allowed me to calmly onboard and focus on B2C, which had not yet been addressed until now.”
Tarik MagraCMO at Driveco
Have complete visibility of essential performance indicators
Working within tight deadlines, Augustin and Arnaud implemented reporting dashboards to track site performance, first on Looker Studio, then on Power BI. This real-time monitoring solution provides Driveco with complete visibility of essential performance indicators, optimizing decision-making.
“By integrating with their technical stack, we've helped Driveo take better advantage of data and make informed decisions.”
Augustin BarbeData Engineer
Covering all aspects of marketing to prepare future structure
As part of a six-month mission, Hirondo placed Yannig at Driveco as a part-time CMO, covering all aspects of marketing to prepare for the structuring of a dedicated team. To support him, Alexia took charge of communications and press relations, while Louis-Christophe handled product marketing. Together, they laid the foundations for a solid marketing strategy, ensuring the harmonious and sustainable development of Driveco’s marketing team.
“Driveco is one of Hirondo's long-standing customers. We are proud to have supported them at such a critical time in their development.”
Yannig RothHirondo founder
The Outcome
Through Hirondo’s team, Driveco launched a new website, ran impactful digital campaigns, and secured broad media coverage for its fundraising announcement, solidifying its market position.
“Thanks to Hirondo, Driveco has reached a new strategic milestone, with a high-performing, innovative marketing function that supports its position as a leader in electric mobility.”
Ion Leahu-AluasCEO at Driveco
