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The Keepers, a company committed to innovation for a circular consumption model, needed support to launch its strategic new product, the “Collector” reverse vending machine designed for reusable containers.
This revolutionary device leverages artificial intelligence to identify and collect various types of reusable packaging in retail stores, thus facilitating recycling while reducing waste.
The goal was to maximize the launch’s impact and build a robust marketing plan to reach a broader audience, strengthening the product’s appeal within a sustainability-focused approach.
Accompany The Keepers in launching the “Collector,” a unique reverse vending machine (RVM) that recognizes and collects various reusable packaging, making recycling easier and more accessible for consumers.
With Yannig Roth as marketing advisor Hirondo provided high-level marketing guidance to the leadership of The Keepers, structuring a robust plan to strengthen the Collector’s market presence.
Our collaboration focuses on increasing the impact of The Keepers’ demand and revenue-generation strategies, ensuring the company’s innovative solution reaches a wider audience.
The Collector is a milestone in sustainable retail practices, making reusability more efficient. This project aligned with The Keepers’ goal of creating impactful, eco-friendly solutions in retail.
Yannig Roth played a key role in this collaboration by developing the marketing plan and supporting The Keepers’ leadership team in structuring and executing their strategy.
His mission included high-level marketing advice and strategic guidance tailored to the specific needs of a growing hardware SME.
Through this approach, The Keepers team was able to structure and target their efforts towards a customer base more attuned to reusability issues.
Through a close collaboration with Hirondo, The Keepers successfully launched the “Collector” in industry events and within specialized press mentioning the deployment in strategic locations like E.Leclerc Atlantis and Carrefour Montesson at the start of the program.
The machine quickly demonstrated its value, enabling users to return their reusable packaging in exchange for rewards, cash or discounts, seamlessly integrating sustainable practices into their shopping experience.
This achievement underscores the effectiveness of Hirondo’s marketing strategy combined with The Keepers’ innovative technology, making a measurable contribution to circularity and reducing the environmental footprint of packaging.
“Thanks to Hirondo, we were able to turn our vision into a market-ready product with a clear strategy.”
François Jaubert-SouryCEO at The Keepers
