Apiday plugged in a modular Hirondo team with embedded operators across strategy, paid media, messaging, design, and web.
https://www.youtube.com/watch?v=03V6rRt69C8&vq=hd1080
Hirondo 𝑥 Apiday
2:24 duration
Co-create a scalable Growth Engine
Big Targets. Scattered Tactics.
Freelancers worked in isolation. SEA and SEO brought traffic—but little conversion. Sales and marketing weren’t aligned. There was no shared vision or clear go-to-market strategy.
Fragmented Web Experience
Landing pages didn’t match ad intent. The user journey was disjointed. Bounce rates were high. Valuable traffic was lost.
No Shared Messaging Framework
Everyone told a different version of the Apiday story. Internal decks, website copy, ads—none of it synced. Messaging lacked consistency, which made growth inefficient.
No Strategic Visibility
Leadership lacked insight into performance. Reporting was manual, dashboards missing. With CSRD compliance becoming a priority, this wasn’t sustainable.
Hirondo team for Apiday
Strategic Groundwork
Full audit of SEA, SEO, website, and workflows. A clear marketing roadmap followed, with quick wins, KPIs, and collaboration cadence.
“Hirondo is an organization that can put together a squad for your needs”
Brennan HodkinsonCRO at Apiday
Product Marketing & Content
Rebuilt the book-a-demo and SEA landing pages, aligned value propositions, delivered a content calendar using the COPE method, and structured scalable storytelling.
Paid Ads & Demand Gen
Restructured SEA and LinkedIn campaigns, added A/B testing, improved conversion tracking, and optimized Webflow for SEO and performance.
“My role is to help the team to collaborate and make sure that we're always working towards the objectives.”
Thibault FoyartProject manager
Brand Consistency & Hiring Support
Created a mini-brand book, campaign visuals, templates. Helped hire and onboard new team members, ensuring Apiday could scale independently.
“Anytime I talk to a client, I know I will be able to provide him solutions when he need to deliver through Hirondo network.”
Joël GaudeulAdvisor at Apiday
The Outcome
A structured full-funnel marketing setup delivered qualified leads from paid media, unified brand messaging, and clear dashboards for data-driven decisions. With a hybrid team working in sync, the company gained renewed energy, confidence, and momentum for sustainable growth.
“We now have a sense of the kind of company we want to be.”
Brennan HodkinsonCRO at Apiday
