At the core of this transformation was a multidisciplinary Hirondo team, each member selected not just for their technical expertise but also for their ability to integrate smoothly into Shapr Talent’s unique rhythm and culture.
https://www.youtube.com/watch?v=cKDj1tZdimQ&vq=hd1080
Hirondo 𝑥 Shapr Talent
3:02 duration
Driving Lasting Growth
Leadership transition & operational gaps
With key departures and no formal growth leadership, Shapr was vulnerable. Hirondo stepped in to ensure business continuity, align teams, and preserve internal knowledge.
A brand that no longer matched the product
Shapr’s brand identity was outdated and misaligned with its new B2B talent positioning. It needed a refresh—fast and with purpose.
Disconnected tools, processes & messaging
Marketing and sales efforts lacked alignment. Tech stack inefficiencies and a fragmented value proposition slowed down performance and visibility.
Limited budget, high stakes
This wasn’t the time for bloated strategy decks. Every move had to be lean, smart, and immediately impactful.
Hirondo team for Shapr Talent
Stabilizing the Core & Build a Smarter Growth Engine
Hirondo quickly audited existing marketing ops, documented processes, and realigned sales & marketing. No fluff. Just structure and clarity.
Unnecessary tools were removed, SEO and acquisition funnels reworked, and growth KPIs defined. The team focused on real traction over vanity.
Giving the Brand a New Face
A fresh but recognizable visual identity was developed, thanks to designer Louis-Christophe Thirion. New brand guidelines, Figma templates, and internal training enabled rapid autonomy.
“The biggest challenge was starting almost from scratch and delivering high-quality visuals for use cases that didn’t even exist yet.”
Louis-Christophe ThirionBrand Designer
Launching the New Shapr
With a soft launch mindset, Shapr rolled out its platform to early users. Feedback loops, testimonial content, and phased releases created momentum and credibility.
From LinkedIn campaigns to newsletters and “Inside Shapr” videos, Hirondo activated Shapr’s voice and visibility across all key channels.
Actionable outcomes
Through close collaboration with Hirondo, Shapr stabilized operations, refreshed its brand, and built a smarter growth engine—delivering clear processes, new assets, and renewed momentum.
Revamped brand identity (without a full rebrand)
Reignited demand and inbound lead flow
A marketing engine built to scale
Shapr repositioned as a premium talent partner
Seamless leadership transition
6 redesigned and rewritten web pages
20+ custom brand assets delivered
Documented growth roadmap
What they say
Hirondo didn’t drop a strategy doc and disappear. We embedded ourselves in the Shapr team—as fractional CMO, operators, and designers—to lead, do, and deliver.
“Yannig was fully invested with and for us. He completely took over the marketing strategy after Céline’s departure. He restored the collective effort as a priority, launching a rebranding and repositioning of the brand, with invaluable support from Louis-Christophe.”
Jérôme BouinDeputy CEO at Lincoln
