We aim to build a European leader in Fractional CMO and Elite Marketing Freelancing
Across Europe, marketing teams are being asked to do more with less: launch faster, adapt quicker, and prove impact sooner, while budgets, headcount, and time remain constrained. In that reality, the winners are not the organizations that hire the most, but those that can access the right marketing leadership and specialist execution exactly when they need it.
Today, Iytro and Hirondo are joining forces to build a European leader in marketing services, combining Iytro’s part-time CMO / fractional CMO model with Hirondo’s curated community of elite marketing freelancers. Together, we’re creating a clearer, more reliable way for companies to access senior expertise and execute with speed, without compromising quality.
This move is part of 2C Finance’s mission to be a one-stop-shop for ambitious entrepreneurs: not only funding and supporting growth, but enabling founders and leadership teams to access best-in-class operators and specialist talent as their companies scale.
Why this move makes strategic sense
Marketing has become simultaneously more strategic and more specialized. Companies need leadership that can set direction (positioning, segmentation, go-to-market, pipeline strategy), but they also need deep specialists to execute quickly (lifecycle, paid acquisition, content, brand systems, SEO, revops, creative, analytics). Hiring permanently for every capability rarely makes sense, especially when priorities shift, cycles compress, and experimentation becomes the norm.
That’s why the fractional CMO and part-time CMO models have taken off: they provide senior leadership without forcing a full-time structure too early. And it’s why an organized ecosystem of marketing freelancer talent matters: specialized execution is often the difference between a good plan and measurable results.
As we scale, we see two broad approaches in the market. Some actors horizontalize. Broad consulting platforms, generic freelance marketplaces, and networks that span dozens of functions. We believe the next decade belongs to verticalization and specialization: going deep on one domain (marketing), building repeatable methods, and earning trust through consistent delivery.
Our ambition is simple: become the partner that marketing departments across Europe can call when they need the absolute best marketing talent: fast, reliably, and at a senior bar.
”“For years, we’ve seen the same pattern across European startups and scale-ups: there’s a moment where marketing becomes mission-critical, but building a full in-house team is either too slow or too risky. Bringing fractional executives into the business solves the leadership gap, yet execution still requires specialist depth. Joining forces with Hirondo lets us deliver both, with a level of reliability the market has been missing.”
“Iytro’s Part-Time CMO model was built to help companies move quickly without sacrificing strategic clarity. With Hirondo, we’re creating a single entry point for marketing departments: access senior leadership fast, then scale into a trusted squad of elite specialists as needs evolve. It’s a powerful model for companies that need speed, flexibility, and expertise—especially in constrained environments.”
Jonathan LumbrosoCEO of Iytro
”“Clients don’t wake up wanting ‘a freelancer’ or ‘a full-time hire’. They wake up wanting outcomes: pipeline, growth, positioning, retention, brand strength. Our job is to mobilize the right people at the right moment, with the right operating model. This partnership makes that promise stronger: same Hirondo DNA, a bigger playground, and even more ability to say ‘yes’ to ambitious scopes.”
“We’re building a European leader in marketing services by combining the best of both worlds: fractional CMO leadership and elite marketing freelancer execution. The contract type is not the point: the quality bar, the method, and the impact are. That’s how marketing teams will win in the next decade.”
Yannig RothCEO of Hirondo
”"At 2C, we’re building a one-stop-shop for ambitious entrepreneurs: capital, expertise, and the operating capabilities needed to scale. Marketing is a decisive lever for growth, and European companies need better access to senior talent. By bringing Iytro and Hirondo closer, we’re strengthening the ecosystem and raising the standard of marketing support available to founders and leadership teams.”
Benjamin BittonManaging Partner of 2CGroup
What we’ve already built together
Complementarity is a strategy on paper only until it shows up in real delivery. Over the past months, we’ve worked side-by-side on client contexts and projects where the combination of Iytro’s structured strategic leadership and Hirondo’s curated specialist execution created better outcomes for clients—and a better experience for marketers.
We’ve supported shared or adjacent client environments including Payplug and Veesion, where speed, seniority, and the ability to mobilize the right expertise quickly made the difference. We’ve also collaborated on concrete projects like Create impactful copywriting for Coros Space’s website (project by Iytro Creative Studio), where a tight loop between strategic direction, production standards, and specialist craft delivered a high-quality result in a compressed timeline.
In every one of these situations, two signals were consistent: (1) customers were satisfied because they got clarity, momentum, and outcomes; (2) marketers were satisfied because they could do great work in a well-structured environment with the right support. Those shared wins are a major reason we are confident this alliance is not only logical, it’s already proven.
What stays the same
This partnership is built on clarity and trust. Hirondo keeps its DNA: community-first, senior experts, and a high-trust operating model designed to scale quality rather than volume. The core team and operating model remain unchanged, and our quality bar stays non-negotiable.
A leadership team built for European coverage
A key advantage of this alliance is that it is not centralized around a single city or a single talent pool. The leadership team already reflects a modern European reality: distributed, highly connected, and able to serve companies across geographies.
Jonathan Lumbroso leads from Barcelona, Yannig Roth is based in Nantes, and Elodie Gaussares is in Paris, alongside many other talents across France and Europe. This geographic coverage strengthens our ability to open opportunities for marketers in all geos, whether they are independent experts in the Hirondo community or full-time marketing consultants within Iytro.
It also reflects an important belief: a marketer’s “best” career path is rarely a single status forever. People move between freelance, part-time, and full-time roles depending on life stages, ambition, and the kinds of challenges they want to solve. By building one trusted home across that spectrum, we give the best marketers a long-term partner for projects, regardless of status, while keeping a consistent bar for quality and delivery.
What this unlocks for companies across Europe
For clients, the biggest benefit is a faster, cleaner path from strategy to execution. Instead of stitching together leadership, specialists, and delivery across multiple vendors, companies get a single, coordinated model that can adapt to their growth stage.
With Iytro and Hirondo together, European companies can access part-time CMOs and fractional executives quickly, then extend into specialist execution with a curated bench of marketing freelancers for highly specific needs. This is designed for the realities of modern growth: short cycles, high uncertainty, and the need to keep teams lean while still executing at a high level.
What this means for us
For the Hirondo core team, the partnership adds strategic leverage: broader coverage, more complex scopes, stronger go-to-market momentum, and the ability to align even more tightly on repeatable delivery patterns.
For Hirondo community members (marketing freelancers), it expands the opportunity set while reinforcing what matters: access to bigger missions, better collaboration, and a stronger quality signal in the market, without diluting the community-first approach.
For Iytro employees, it means extended trusted talent access: a reliable way to add specialist capacity when scopes expand, deadlines compress, or client needs become more specific, while keeping strategic coherence and delivery quality consistent.
Freelance,
but never alone
A marketing centre of excellence where freelancers grow together, share, learn and contribute to every mission.
A European standard for marketing talent
We believe the future is not generic marketplaces. It’s specialized, curated ecosystems built around outcomes, method, and trust. By joining forces, Iytro and Hirondo are building the reference model for companies that want to move fast, stay agile, and work with the best marketing talent in Europe.
Diving a bit deeper
Will the Hirondo team stay?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ultricies metus sed turpis pulvinar eleifend. Pellentesque a tempor turpis, quis congue odio.
Will the Slack community stay?
Proin accumsan mauris ut sem gravida, vel aliquam orci ornare. Cras sed urna neque. Vivamus mauris odio, pretium ac nunc a, ornare faucibus augue. Praesent quis lorem magna.
Won't Iytro compete with Hirondo?
- Lorem ipsum dolor sit amet, consectetur.
- adipiscing elit. Duis ultricies metus .
- sed turpis pulvinar eleifend. Pellentesque.
- a tempor turpis, quis congue odio.
- Aliquam tristique, quam sed vulputate lobortis.
Will Hirondo have physical offices?
Donec orci est, viverra a volutpat vel, tempus non ipsum. Donec pellentesque aliquam pharetra. Maecenas tincidunt molestie enim, quis fringilla nisi laoreet in. Etiam ac nibh eget odio porta laoreet a at dui.
Will Hirondo's rituals (drinks, private sessions etc.) be maintained?
Aenean facilisis facilisis nulla, non accumsan mauris gravida faucibus. Sed commodo laoreet erat, id elementum ipsum. Aliquam erat volutpat. Nulla ac dignissim elit, sit amet sollicitudin eros. Cras facilisis neque nec dui dignissim congue. Vestibulum ac fringilla lorem. Nulla dignissim mollis consequat.
Varied contexts, one shared commitment: creating impact.
Start-ups, scale-ups, SMEs, large groups: discover how we helped them grow, structure and perform.
