A two-person Hirondo squad embedded with GeoRide’s product and marketing leads.
Three audiences. Three landing pages. One six-day sprint.
6 days · Feb 2026
The challenge
Traffic without conversion
GeoRide had traction. Paid campaigns were running, audiences were defined, and buyer pain points were documented. What was missing: landing pages that caught that traffic and actually converted it. The existing pages tried to speak to everyone at once — and ended up convincing no one.
Three buyers, three completely different pitches
GeoRide sells into three distinct customer profiles, each with different triggers, objections, and language. One page or even one copy approach couldn’t do the job. Each audience needed its own architecture, its own story, its own conversion logic.
A page that had to be rebuilt from scratch
One of the three pages already existed but wasn’t usable as a base. Midway through the sprint, the decision was made: rebuild it properly rather than patch it. Scope moved from 5 to 6 days the right call.
Ship in under a week with a handover that sticks
The mission had to deliver live, integration-ready pages in under a week. Not wireframes, not recommendations pages that GeoRide’s internal team could implement and that would hold their conversion intent through the build process. That last part turned out to be the hardest.
Meet the team
Understand the buyer before you write a word
Kick-off with Déborah Bete and Thomas Chambon. GeoRide had already done the hard strategic work: three distinct buyer audiences documented, pain points mapped, product responses defined. The raw material was there — what was missing was the architecture to make it convert.
“We came in with a hypothesis on each audience. Working through the briefs with GeoRide's team, two of them looked completely different from what anyone assumed. That changed the whole copy direction — and the structure along with it.”
Pierre BochetCRO Lead, Hirondo
Structure first, copy second, design in dialogue
The process wasn’t linear it was layered. Pierre’s work started with page structure: defining the sections, their order, the angle per audience, the logic of each block. Only once the architecture was validated did deep copywriting begin hooks, objection handling, proof points, CTAs, all written for conversion intent, not for aesthetics.
Flore worked in Figma in parallel: conversion-tuned layouts, mobile and desktop built simultaneously, each design decision tied to a structural rationale. The copy fed the design, and the design fed back into the copy. Mid-project, GeoRide requested some visual adjustments to better reflect their brand identity UI and presentation changes that were integrated without touching the underlying CRO structure and conversion logic, which remained intact throughout.
Mid-sprint rebuild — and a sixth day well spent
Three days in, one page turned out to be unsalvageable as-is. Rather than patch it, the team scoped a full rebuild a decision that required adding a sixth day. Flore led the comparison and full reconstruction. The extra day wasn’t a production day in the usual sense: it was an optimisation and alignment phase.
“The version their AI stack produced first wasn't the version we signed off on. We went back and forth several times block positioning, copy fidelity, visual hierarchy. That review loop is what made the difference between pages that look right and pages that actually convert.”
Pierre BochetCRO Lead, Hirondo
A foundation to iterate on, not a deliverable to archive
GeoRide left the engagement with more than three live pages. They have a CRO methodology they understand segmentation logic, block rationale, copy-to-layout relationships that they can apply to future iterations independently. The pages aren’t a fixed deliverable: they’re a baseline.
“The pages are live. Now we let them breathe, collect real data, and come back to optimise based on what the numbers say not assumptions. That was the plan from day one.”
Pierre BochetCRO Lead, Hirondo
The outcome
Three conversion-ready landing pages, each targeting a distinct buyer audience live on Shopify, mobile and desktop. Delivered in six working days, including a full rebuild of one page mid-sprint. GeoRide's team now owns a structured CRO foundation: clear audience segmentation, conversion logic they can read and replicate, and a Figma-to-implementation process that survived contact with their internal AI dev stack after multiple human review cycles to make sure it did. Structured A/B testing is scheduled for Q2 2026 once traffic data matures.
“(DRAFT pending Thomas Chambon sign-off) The work was sharp on copywriting, on structure, and on the overall approach. Hirondo gave us three pages we can actually defend with conversion logic, not just nice design. We're keeping production in-house from here, but the foundation Pierre and Flore built is what we'll be testing against for the next quarter.”
Thomas ChambonFounder, GeoRide
