1. What is Hirondo, exactly?
Hirondo is a collective of senior marketing experts. Not an agency. Not a consultancy. Not a freelance marketplace.
A collective means profiles who have all led marketing functions across varied contexts — startups, scale-ups, mid-sized companies, large corporates — and who engage in an integrated way on your challenges, in fractional mode or as a taskforce, depending on what you need.
The difference from what you already know:
- An agency takes a brief and executes. It doesn’t run your marketing.
- A consultancy produces deliverables. It doesn’t work in real conditions.
- A senior freelancer covers their scope. They don’t have a collective to activate as needs evolve.
Hirondo does all three at once: strategic framing, operational execution, activation of specialist experts depending on the context. With clear milestones, measurable deliverables, and a defined mission horizon.
2. The situations that trigger a Hirondo mission
There’s no typical Hirondo client profile. But there are recurring situations.
You need to structure your marketing and don’t know where to start
Blurry positioning, unprioritised channels, a team without clear direction. You have marketing activity — not a strategy. A Hirondo fractional CMO lays the foundations: diagnosis, positioning, plan, KPIs. Within 6 to 8 weeks, you have an actionable direction.
You need to hire but don’t know what profile
First Marketer, Head of Growth, full-time CMO: the right profile depends on your stage, not your ambition. Hirondo frames the real need before co-piloting the recruitment. Scorecard, interviews, structured onboarding.
You need execution on specific workstreams
Content, SEO, paid, CRM, demand generation, brand. Hirondo activates the operational experts suited to your context, for defined sprints with clear deliverables. No open retainer. Results.
You’re preparing a fundraise or a strategic milestone
Investors evaluate pipeline, CAC, and the coherence of your acquisition strategy. If you can’t answer those questions with numbers, you’re arriving late. Hirondo structures your marketing so it’s readable and defensible.
You’re launching on a new market
Geographic expansion, new segment, new channel. Hirondo frames the go-to-market, validates the hypotheses, identifies the local profiles needed.
| Situation | Hirondo intervention | Typical horizon |
|---|---|---|
| Structure marketing | Fractional CMO | 3 to 6 months |
| Frame and carry out a recruitment | Advisory + co-piloted recruitment | 6 to 10 weeks |
| Priority operational workstreams | Marketing taskforce | Sprints of 4 to 8 weeks |
| Fundraise / strategic milestone prep | Marketing diagnosis + KPI structuring | 3 to 5 weeks |
| New market go-to-market | Fractional CMO + GTM framing | 3 to 6 months |
3. What Hirondo is not
Knowing what Hirondo doesn’t do is just as important as knowing what it does.
- Hirondo is not a consultancy that produces reports. Our experts work in real conditions. What you learn in 6 weeks on the ground is worth more than any theoretical diagnosis.
- Hirondo is not a long-term provider without milestones. Every mission has a defined scope, duration, and deliverables agreed upfront. No open retainer, no subscription renewed out of inertia.
4. How a Hirondo mission works
The starting point is always the same: understand your real context before proposing anything.
Step 1: Diagnosis with an expert
One of our experts takes the time to understand your stage, your pipeline, your priorities over the next 12 months. This framing allows us to tell you honestly whether Hirondo is the right answer and if so, which one.
Step 2: Intervention proposal
We propose a precise plan: the profile mobilised, the mission scope, frequency, deliverables, and duration. You know exactly what you’re paying for and what you’ll get.
Step 3: Execution in real conditions
The expert takes the mission on the ground. Adjustments are made continuously, based on what reality reveals. No over-processing, no reporting for reporting’s sake.
Step 4: Handover
The mission exit is prepared from day one: co-piloted recruitment, successor briefing, priorities documented. You don’t start from scratch.
Most marketing failures don’t come from a bad hire. They come from a good profile hired at the wrong time, or execution without strategic direction. Hirondo steps in precisely at that crossroads.
5. How to know if now is the right time to reach out
No universal answer. But a few signals are reliable.
It’s probably time if:
- Marketing comes up at every weekly or board meeting without ever getting resolved.
- You’ve hired — or tried to hire — a marketing profile and it didn’t work out.
- You feel you’re missing method, not budget or talent.
- You’re preparing a fundraise and your marketing isn’t matching your ambitions.
- You have a clear market opportunity but not the internal resources to seize it.
It’s probably too early if:
- You don’t yet have a clear PMF.
- You’re looking for someone to execute without having defined what needs to be executed.
If you’re not sure, that’s already a reason to talk. 45 minutes is enough to identify where you stand and what makes sense for you.
→ Talk to an Hirondo expert
